ClawDeployPR Monitor
Tracks brand mentions across news, social media, and blogs — classifying sentiment, flagging urgent items, and drafting responses.
The Problem
Brand mentions happen across hundreds of platforms. Manual monitoring tools generate noisy alerts with no context. By the time you spot negative coverage, the narrative is already set and damage is done.
How This Agent Works
Configure brand tracking
Define your brand name, product names, and key people to monitor. Set alert thresholds.
Continuous scanning
The agent monitors news, Twitter, Reddit, blogs, and forums for mentions matching your brand.
Sentiment classification
Each mention is classified by sentiment, reach, and urgency. Negative + high-reach triggers immediate alerts.
Briefing and response drafts
Daily or weekly PR briefings with mention counts, sentiment trends, and draft responses for items needing attention.
Example Prompts
Deliver today's brand monitoring report. Mentions, sentiment breakdown, and anything requiring attention.
14 mentions today: 8 positive (57%), 4 neutral (29%), 2 negative (14%). Flagged: (1) Reddit — "ClawDeploy agent disconnected twice today" (23 upvotes, growing). (2) Twitter — "Tried @ClawDeploy but onboarding was confusing" (180 followers). Action needed: Reply to Reddit post (draft attached). Twitter mention is low reach — monitor only.
A Reddit user reports agent disconnections. Draft an empathetic response that acknowledges and investigates.
"Hey, sorry about the disconnections — that's not the experience we want. Could you DM me your agent ID? I'll have engineering look into it right away. We've been solid on uptime so this is something we take seriously."
How has brand sentiment changed this month vs last month? Any concerning trends?
Sentiment shift: Positive mentions up 15% (driven by Product Hunt launch). Negative mentions stable. New concern: 3 mentions of "pricing too high" this month vs 0 last month — may be reaction to competitor price drops. Recommendation: monitor for next 2 weeks before reacting.
Frequently Asked Questions
How quickly does it detect mentions?
Social media: 1-4 hours. News and blogs: within 12 hours. Critical negative mentions trigger immediate alerts.
Can it monitor competitors too?
Yes. Add competitor names and track their mentions alongside yours for comparative analysis.
Does it handle crisis situations?
It flags potential crises immediately and provides response drafts. During active crises, it monitors coverage velocity in real-time.
What about false positives?
The agent uses context to filter irrelevant mentions. Accuracy improves as you provide feedback.